UK Telecoms wake up to the future the hard way with Olympic Data Usage Stats.

So ok, the main Olympic event is over and the Para-Olympics is in full swing – but there has been a repercussion the likes of which this blog has been going on about for years and has now frankly shocked telecom providers the world over.

It wasn’t just simply the demand that hiked up the usage, it was the fact that certainly here in the UK, the streaming was ALL in High-Def… So what am I talking about?

Well mobile/cell carriers anticipated and therefore allowed around a 20% increase in streamed media during the games. But when you add the blogs, sports pages, twitter, Face Book and just about everything else – they were staggered to find the usage for the average user rose by not the planned and predicted 20% – but a whopping jump to 80%… and this is without 4G services available in the UK yet!

Even the BBC were shocked, especially when their stream output at one point hit a stunning 2.7 Petabytes!! Well beyond the anticipated few hundred gigabytes… Obviously the knock on has been vast with Internet Service Providers struggling to cope, let alone to find that the High-Def throughput made most households in the UK exceed these so-called “fair usage policy’s” several times over within just a matter of days.

But this all comes back to the issues surrounding future planning and furthermore; High-Def technologies. The bottom line is you simply can’t transmit full HD over any distance to millions of TV viewers via standard radio waves and if they could, any terrestrial TV company would struggle to provide a true High-Def TV service to everyone, it really is almost impossible at present.

Well we can’t say they didn’t see this coming, but it’s fairly obvious that to build for tomorrow they’ll need to reconsider the vast throughput, quadruple it – then double it to understand the vast step up in streaming media if they’re to stand any chance. And just to be clear here, I suggested a long time ago that the absolute minimum they should be planning for is 200 GB’s per person, per month – or a Terabyte for an average family on a single connection…

Now, because of this level of High-Def, I think my estimate was conservative to say the very least…

Published in: on 31 August, 2012 at 23:32  Comments (6)  
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6 CommentsLeave a comment

  1. BT already did that in 2011, the cap is off! Though some say when they said they removed the 300gb limit they just put a 1Tb limit so to verify if you’re commercial user.


  2. I knew thay had lifted the 300gig cap but BT never stated at which point they’d raise an eyebrow. Of course this make my figures a bit silly now. That said, I assumed they set the trigger point at around 750 for the exact reason you state – commercial use.


  3. By “manage the network better” I assume they mean they lower the DSLAM output to other ISP’s? lol


  4. I couldn’t possibly say 😉


  5. I don’t think the average broadband user realizes just how much the likes of iPlayer etc eats into their monthly usage allowance.


  6. Indeed Dan. normal video usage for around 45min iPlayer (in normal, not HD) is around 430 mb. 1hr Skype is around 445 mb. Full HD for an hour can climb well into the 2 – 6 Gb. Furthermore, if you download a show to watch later – iPlayer uses P2P for the download, the one system that all totally unlimited packages have a caveat for and don’t like.

    BT, Sky and Virgin (cable) are generally the better systems for totally unlimited packages, but where BT falls down is the trouble they’re having with firmware on not only as the home hub 3, but the hub 2 as well. Infact many now recommend the swapping out of the BT hub system and using Linksys hubs instead.
    The trouble is working out if you have a hub fault or a line fault, because if you’re using the telephone line supply, it wouldn’t matter who you were with – you’d still have a problem.

    Ether way, irrespective of what system/package anyone uses, due to the increase in HD – usage is already sky rocketing as we have indeed found here.


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